12. "Responsible Consumption and Production"

At the start, I just wanted to create something, and my motivation wasn't to participate in the SDGs.

The most important thing is to make something good.

However, the question is whether the approach to this will involve going through a process of confronting the problems of the Earth.
Specifically, the fabric is upcycled from old materials.
For example, limiting procurement to sources that are committed to the SDGs.
If that wasn't possible, we chose not to produce it.

As a result, I believe we have been able to create something completely new that has never been seen before, by using good old things and traditional things.

In addition, scraps that are produced during the production process and laces that are in good condition but cannot be used as shoelaces for various reasons are transformed into better products by our sister brand, OANDE .

Reducing waste in this way is one of the things we can do and we value it.

8. "Decent work and economic growth"

This too was something that we were ultimately able to undertake thanks to our business partners.

We ask Day Work Center Komikomi, a Type B life training and continuous employment support facility in our local city of Munakata, to package our products.

I was not good at this packaging work and was considering whether I could outsource it, when I happened to find out that an office had opened nearby.

What was particularly impressive about what I heard was that in addition to providing training through a variety of different tasks, they are also thinking about providing proper income support for the people who work there.

Furthermore, we were told that many of them excel at monotonous tasks that require concentration, so we felt that they would be able to cover exactly the areas in which we are weak.

Needless to say, a relationship will not last unless it is mutually beneficial, rather than one that benefits only one party.

Also, starting in the summer of 2021, I will also be taking on some of the photography.
From location to composition, they were able to grasp the vague image that is difficult to convey accurately, and turn it into a reality, with the sense, skill, and effort to do so.
They are irreplaceable partners.



And for everyone who was interested in what we made, by buying what they wanted, they were ultimately participating in the SDGs.
I thought it looked good, so I picked it up and it got me thinking.
We want to be a brand that can provide that kind of help and support.

Shoeface's headquarters are located in Munakata, a World Heritage city that is also an SDGs Future City.
In this respect, we feel that it is important to "feel close to" the SDGs, and we are working towards them.

I think it's very important to continue doing something within your limits.

Have fun while incorporating the SDGs into your daily life.