Shoe Face shoelaces are made in Japan from materials such as old scarves imported from the United States, selected antique kimonos, and kimono fabric.
As production requires meticulous skill and effort, production is limited.

Each scarf is different in size, material, weave, and condition, as well as in pattern, and most are thin and slippery, making it extremely difficult to work with them all at once.

We asked many factories and craftsmen to make prototypes, but most of them turned us down.
After all that, we finally found a few skilled craftsmen, and they are now carefully making each piece by hand.

The manufacturing method was developed from scratch and after repeated prototyping, these shoelaces were finally brought to life.
From there, the craftsmen have been using their own hands to innovate in various ways, and have continued to evolve the product into something better and better.

Since kimonos are old, many of the fabrics are in poor condition. We start by selecting the parts that can still be used, dismantling them, washing, ironing, and drying them to turn them into bolts of fabric.
We also often purchase antique kimono fabrics.
These are also beloved fabrics that have been deadstock for a long time and have been waiting to be used.
This product is also different in shape, thickness, and material, but we were fortunate to come across a factory that specializes in reproductions, and their craftsmen took on the special work processes and also listened to our many consultations, allowing us to continue making improvements.

With kimono fabric, the process inevitably causes shrinkage in the sewn areas, which can result in a difference in length between the sewn and unsewn sides.
This can result in some fabrics having a slightly wavy finish. This phenomenon also occurs in scarves, although it is less common than with kimonos.
Some say that this occurs because the fabric is sewn on one side, so it would be better to sew both sides, but this would reduce the quality of the fabric by half.
Some people may find that the product is wrinkled when they receive it.
Don't worry, just put it through your sneakers and it will stretch properly, creating a nice look.

One of the brand's goals is to upcycle scarves, kimonos, and other items that are old and no longer suitable for their original purpose, giving them new life as something with new value.
Sometimes the fabric may have fraying, stains or dirt, but we would be happy if you could appreciate it as a part of the important history of the fabric.
(If that happens, please let us know!)

I also took great care in creating the original charms and packaging, but this is entirely for my own satisfaction.
The charms are removable. You can remove them or replace them with your favorite ones. Use them in the balance you like.
We've also received some happy feedback from customers saying they remove the string because they want to show off the pattern.
By the way, my preferred way to thread the laces is to place the side with the sewn laces on the ankle side and the folded side on the toe side, as shown in the photo on the product page.
Please enjoy this book in a way that suits your taste.

The simpler something is, the more instantly it makes a difference.
I had a pair of ordinary sneakers that I bought as a stopgap when all I had were sandals while traveling, but they had been sitting unused for a few years, so when I pulled them out and put on some scarf shoelaces, people started asking me, "Where did you get those shoes?"

Also, when I was younger, I was obsessed with collecting vintage sneakers.
I had a pair of One Star shoes from that time that I could no longer wear because the tips of the laces had deteriorated over time, but I found some kimono shoelaces that fit perfectly, so I put them through those and wore them for the first time in about 10 years.
In the past, I was adamant that the original shoelaces were the best thing about old shoes, but now that I've replaced the laces, I'm very happy that I can wear them frequently again as one of my favorite shoes.

By changing your shoelaces, you can give a new look to sneakers that you've grown tired of or given up on.

It also makes a perfect unique gift for him or her.
Even if the strings are made from the same fabric, such as a single scarf or a single roll of kimono fabric, the patterns on each one are different.
Also, the way the shoes are laced will affect how the inside and outside look, and the size of the shoes will affect how much of the pattern is visible.
I hope you will enjoy it as a unique piece that no one else has.

The fun of choosing shoes is multiplied when you think about the people you care about and the shoes themselves.

It's a small thing, like changing your nails, but it really increases your satisfaction.
Those who notice will notice.
I hope that by changing your shoelaces, I can help make your everyday life a little more enjoyable.